Total recrute un Responsable régional du commerce électronique et des nouveaux canaux, FRASERS TWR, Singapour

Total recrute un Responsable régional du commerce électronique et des nouveaux canaux, FRASERS TWR, Singapour

Job Description

E-commerce and New Channel Strategy:

• Define and deploy E-commerce and New Channel strategy and roadmap for APMO zone, including specific strategy and/or business model for the specific affiliates in the zone with strong E-commerce potential
• Key accounts for Spare Parts Platform with central sales: Identify, negotiate and implement strategic partnerships across the region
• Evaluate & analyze the market environment & competitive landscape in the identified countries in the zone and propose the road-to-market for E-commerce and New Channel for the respective affiliates, build, prospect and build strong tie with E-commerce platforms
• Propose and establish the right team organization to accelerate E-Commerce and New Channel development at the affiliates, including how the new team shall leverage on the existing functions within the corporate organization
• Create and maintain a commercially focused digital plan to ensure maximum exposure and conversion, execution and evaluation

Brand policy, Brand awareness and Product Management

• Ensure E-commerce and New Channel brand strategy are in line with Business line.
• Work together with APMO commercial communication teams to ensure brand visibility and efficient use of A&P budget for E-commerce and New Channel

 Affiliate Support

• Coordinate and follow up with the affiliates on a regular basis the status of E-commerce/New Channel sales results vs. budget
• Extend support to affiliates to achieve sales targets
• For South East Asia countries, take as lead for E-commerce strategy & Implementation with local affiliates.

Context and environment

• Very fast changing context and environment, with numerous countries with different cultures and economical patterns
• Extremely competitive markets and weak historical presence of total, presenting opportunities of development

Candidate profile

• Appropriate Degree in Marketing, Business Administration, or Commercial related. Possess an MBA Degree is an advantage
• Minimum 5 years working in online marketing, ability to drive sales with creative marketing ideas and strategies, ideally within an eCommerce function in automotive sector.
• Highly motivated, passion for developing a deep understanding of shopper needs throughout the online journey and how this differs by language and country
• Knowledgeable in range management processes, marketing methodologies, different marketing parameters and on lubricant technologies will be advantages
• Strong communication skills and command over marketing concepts
• Ability to communicate with culturally diverse Asia Pacific markets

Offer ID

37618BR

Metier

Sales general responsibilities, Marketing

Employment type

Regular position

Experience level required

Minimum 6 years

Employer company

TOTAL OIL ASIA-PACIFIC PTE LTD

Branch

Marketing & Services

About us / company profile

Give your best to better energy and make the commitment with Total. With over 500-plus professions in 130 countries, we offer high safety and environmental standards, strong ethical values, an innovation culture and wide-ranging career development. Be part of the global team whose mission is already shared by 100,000 employees: to make energy better each and every day.

Apply here