Appel à propositions pour une agence de communication et de relations publiques ou un consultant afin de concevoir une stratégie de positionnement pour le programme HaNSA à New Dehli, Inde.
Developing the Integration Strategy
Two ongoing pilots offer lessons for a forthcoming project that will allow Akshaya Patra and other potential agencies to procure biofortified grain. In a new partnership with the Government of Bihar’s World Bank-funded livelihood initiative — JEEViKA — HarvestPlus is testing a model which trains existent local FPO/FPCs, to produce biofortified seed and market this to other local farmers to grow biofortified grain.
A second pilot focuses on testing the acceptability and additional nutrition benefit of biofortified grain in India’s school feeding program in collaboration with potential partners in India. This pilot is leveraging the partnership with the Government of India’s mid-day meal scheme, which is a leading food science, preparation, and distribution platform to meet school children’s nutritional needs. On the distribution side, Akshaya Patra reaches nearly 2M children everyday through 57 kitchens across 12 states and 2 union territories. Akshaya Patra is a key player in delivering India’s Midday Meal (MDM) school feeding programs, and has already tested the acceptance of a millets-based menu in Karnataka and found strong acceptance for millets-based preparations in the treatment group.
HarvestPlus has tested the nutritional efficacy of integrating biofortified iron pearl millet in school meals and has found this very impactful. Currently, Akshaya Patra and HarvestPlus are expanding trials with biofortified iron pearl millet and zinc wheat in diverse social cultural to improve the nutritional profile of Akshaya Patra’s MDM program. Based on this, the two organizations will mainstream biofortified grain into school feeding programs in responding to the Government of India’s nutrition strategy (Niti Aayog, 2020), which emphasizes using food-based solutions to address nutrition insecurity. while the Bihar FPO/FPC model offers supply side lessons that HarvestPlus can take to new states, the Akshaya Patra partnership offers a demand side offtake opportunity at scale, where both farmers and school children benefit.
In this context, HarvestPlus seeks a consultant/team to conceptualize, strategically plan, execute, and manage all the public relations (PR) elements to enhance the visibility and outreach of the HaNSA program.
Proposal Format
A proposal (not exceeding 20 pages in 12 size Arial font). Proposals should include a detailed capability statement for the sector of focus (staples and nutrition smart agriculture), team profiles, approach, methodology, similar work examples, and budget. Selection will be based on experience on similar work, team qualifications, delivery approach, timeline, and cost.
The proposal should be submitted as two separate documents. First, the technical proposal should outline the description of previous relevant work and creative portfolio (max. 3 pages); composition of team with names and brief biographies of key staff (max. 3 pages); proposal explaining how the areas of work mentioned will be addressed; implementation timeline, methodology, approach, program pathway, and risk-mitigation strategy (max. 10 pages).
Secondly, a detailed budget should be provided in US dollars, including fees/travel/accommodation and any other direct costs to be incurred. Please include a brief narrative justification of the line items included. The budget must be inclusive of all taxes/VAT and indirect costs. The final budget amount will be approved by HarvestPlus prior to the project start.
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Closing date : April 25th, 2023