Consultance : Expertise France recrute un(e) Responsable du plaidoyer et de la communication au Sri Lanka.

The position is part of the Colombo-based Implementation Team (the Team) which will be responsible for: (i) defining and implementing the intervention strategy; (ii) overall project coordination, and stakeholders information and consultation; (iii) the implementation of the communication and visibility strategy, and the M&E system; and (iv) the administrative and financial management of the project.

The Advocacy and Communication specialist will take the lead in designing and implementing advocacy and communication interventions on issues pertaining to GPDF’s aims and activities. She/he will contribute to the development of interventions to work across institutional and sectoral boundaries by raising awareness, understanding the need for change, improving communication, and creating synergies on related concepts and tools

In particular, she/he will be in charge of designing the communication strategy of GPDF (where communication will be used as a tool to achieve the project’s objectives) and overseeeing its implementation; in coordination with the Public Relations departments of key stakeholders. In a broader sense, she/he will oversee all GPDF activities related to raising awareness on green economy in Sri Lanka.

Indicative tasks to be carried out by the specialist would include:

Communication

• Design, develop and formulate the project’s communication strategy, including the indicators to monitor its implementation and results, and taking into account the guidelines of Expertise France and the European Union (EU).
• Develop the guidelines and terms of reference for the design of all communication tools (advertisements, spots, infographics, below-the-line (BTL) campaigns, etc.).
• Formulate and implement the communication processes aimed to consolidate the identity and image of the project, in line with its objectives.
• Identify, develop and manage GPDF’s direct and indirect communication channels (TV, radio, press, social Medias, etc.), in coordination with the Communication Unit at Expertise France Headquarters and the Communication team of the Delegation of the European Union to Sri Lanka.
• Manage the production of informative content to be disseminated on radio, press, television, and digital platforms to promote the activities and results of GPDF.
• Managing, supervise and coordinate the event management services provided by third parties for the organisation of events to promote and inform relevant areas and to foster dialogue between authorities and stakeholders and their commitment for transformative policy reform.
• Take the lead in maintaining good communication and coordination with all stakeholder communication focal points.
• Plan outreach activities and press and media visits.
• Provide material and content for the Project Manager to maintain regular communication and reporting with the stakeholder Ministries (in particular the Ministry of Environment and the Ministry of Finance) and the EU, as well as with the other implementing partners.
• Support the communication and dissemination of the project’s results in the different committees.
• Manage, supervise and coordinate the work of short-term experts and service providers.
• Design formats for project documents and slide presentations.
• And any other related activities.

Advocacy

• Design, develop and formulate the project’s advocacy strategy on the need for a transition to a green economy in Sri Lanka, including indicators to monitor its implementation and results.
• Design and oversee the implementation of training and awareness-raising activities targeting different audiences (political actors; influencers – Medias and civil society – ; private sector; youth groups; general public).
• Support dialogue and advocacy between European and Sri-Lankan stakeholders and develop content adapted to the specificities of the private sector.
• Develop policy advocacy for the adoption of innovative solutions related to green economy practices.
• Oversee the advocacy activities of civil society organisations subsidised by the project.
• Jointly with partners and beneficiaries, develop advocacy roadmaps on specific issues and/or to achieve specific objectives.
• Manage, supervise and coordinate the work of short-term experts and service providers.
• And any other related activities.