Missions and activitiesDevelop communication strategies in Africa in line with the OIE global communication vision
· Develop and maintain close contact with a small communication network consisting of Paris-based and African regional representations’ based communication contact points and staff;
· Participate in the internal coordination electronic meetings with other OIE staffs working on communication issues to ensure alignment with the OIE global communication vision;
· Engage closely with technical teams (units, departments) at the OIE in Paris to ensure being fully conversant on contemporary subjects/topics;
· Evaluate the communication needs in the region;
· Develop communication strategies to cover these needs; identifying target groups, messages, channels and timeframe for implementation;
· Contribute to the regional communication budget development and ensure budget follow-up;
· Develop progress indicators and monitor the implementation of the communication activities/events (audience, feedback, retweets, hits);
· Provide feedback on achieving communication objectives or failing to meet objectives and propose changes as relevant;
· Contribute to scheduled reporting requirements of OIE regional staff and offices (annual reports, reports for the General Session) and assist in re-formatting administrative reports and power-point presentations for better layout and overall presentation;
· Contribute to project progress reports that are shared with senior management, donors and partners.
Deploy various communication media to disseminate core messages
· Define dissemination strategies with a PESO marketing approach, including objectives, timelines, messages and channels;
· Propose and support the design, development and introduction of innovative communication tools and materials for digital distribution (data storytelling, innovative narratives, interactive infographics, etc.);
· Manage and participate in the development of written material (stories, articles, reports, concept notes, press releases, social media messages, factsheets, leaflets);
· Manage and participate in the development of online resources for the OIE Africa website (web postings, updates of relevant data, verification and validation of information, re-formatting technical reports for a broad audience) ;
· Assess the regional website in terms of readability, visibility and accessibility;
· Develop a regional database / repository of, and maintain contact with media professionals, bloggers and journalists, as well as formal media outlets (print and digital) ;
· Facilitate communication between the OIE Communication Unit and the network of African communications’ subject matter focal points. Participate in the regular coordination electronic meetings with OIE communications’ subject matter focal points in Africa and beyond;
· Participate in expert consultations, facilitate meetings and workshops, when required;
· Manage press relations at regional level, in collaboration with the OIE Communication Department and external agencies when required;
· Coordinate joint communication activities with partners at regional level.
Oversee the development of material by external providers
· When required, develop terms of reference and technical specifications for communication consultants/agencies, in line with the expected budget;
· Contribute to the selection and contracting of external suppliers and ensure compliance with project deadlines and quality of deliverables;
· Oversee the development of material by external providers, including external webmaster(s) ;
· Identify the needs and develop/maintain a roster of communication consultants and service providers.
In addition, the Head of Department may, when necessary, assign to the incumbent any other duties within his area of competence. |