UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, a voice
Digital engagement plays an important role in UNICEF’s response to global shifts in the fields of communication, fundraising, advocacy and development. The organization’s use of digital media platforms helps position UNICEF as a knowledge leader, expands outreach and broadens engagement around children’s rights.
Effective use of digital channels for communication of UNICEF’s key messages, through relevant content, experience and dialogue, allow individuals to connect directly with other individuals or groups, as well as brands and organizations, thus creating valuable relationships with both online and offline supporters.
In order to more effectively use digital communication platforms that will increase effectiveness of digital brand engagement, UNICEF Rwanda needs the services of a Social Media and Content Development Officer.
Rwanda Country office is a small/medium sized office with a P4 Chief of Communication, Advocacy and Partnerships reporting to P5 Representative. This post reports to the Chief of Communication, Advocacy and Partnerships who oversees four areas of communication functions: (a) Communication for development, (b) External communication/media relations, (c) Public Advocacy and (d) Partnerships including Private Sector Engagement.
How can you make a difference?
Under the guidance and supervision of the Chief of Communication, Advocacy and Partnerships, the Social Media and Content Development officer is responsible for coordinating UNICEF Rwanda’s presence on digital platforms (websites, Facebook, Twitter, Instagram, YouTube) and produce high quality A/V content that will support messaging on Social media and Online platforms. The Officer will design, manage, maintain, implement and continuously improve UNICEF’s digital plan and digital communication in order to maximize its online presence, and engage followers in a dynamic, interactive and meaningful way.
Main responsibilities and tasks :
This technical assistance broadly comprises the following tasks :
- Support implementation of UNICEF Rwanda’s Communication 360 Strategy and update as necessary, with specific emphasis on content, to gather online supporters and stimulate engagement with issues affecting children and women in Rwanda ;
- Proactively writes and gathers editorial content (text, images/photos, audio, video, infographics, etc.) from UNICEF programme officers and adapts for web and social media ;
- Maintains a web and social media calendar of content themes and all upcoming coverage schedules according to the calendar ;
- Prepares monthly thematic social media content plans ;
- Prepares social media packs for flagship events, initiatives, campaigns ;
- Prepares and publishes content to website, and to social media accounts (publishing on Facebook, YouTube, Instagram, Twitter, etc. through Hootsuite.) on a daily basis ;
- Seeks opportunities for UNICEF Rwanda presence on new and emerging social media and other digital platforms (e.g. Internet of Good Things; TikTok; podcasts) ;
- Actively engages with online audiences through social media channels ;
- Manages Country Office website (Drupal) and website translations (POEditor) on a daily basis and works to continuously improve the design of the website; ensures key deadlines are met for the dissemination of time-sensitive content ;
- Generates and analyses reports on web traffic and KPIs using Google Analytics, Hootsuite, and other social media focused analytics channels ;
- Manages small budgets for multimedia production and social media advertising, including invoice payments to Facebook for paid promotion ;
- Conducts trainings and provides support to other sections in need of understanding better how digital and social media plays a role in the context of the office ;
- In coordination with Chief of CAP, maintains and continuously updates LTAs with photographers, videographers, graphic designers, translators, copy editors, and writers ;
- Support the Representative with his/her official social media accounts, drafting of key messages, copy editing and quality assurance ;
- Liaises with national and international media partners and journalists, working alongside the Chief of Communication, Advocacy and Partnerships to pitch stories ;
- Ensures sufficient and appropriate visibility of the UNICEF brand through proper use of logos, brand colours, and tagline across all communication assets ;
- Manages photo and video databases (WeShare), ensuring all assets maintain proper metadata and consent forms as necessary.
To qualify as an advocate for every child you will have…
- Bachelor’s Degree in social sciences, journalism, international affairs or communication, masters is preferred ;
- A minimum of 2 years of relevant professional experience in either website design, social media and/or social media management ;
- Expertise in graphic design for digital media purposes ;
- Good knowledge of photography ;
- Experience developing compelling content to generate response from new online audiences ;
- 2 years’ journalism experience, and or of writing features for the web will be considered an asset ;
- Demonstrated experience in maintaining social media accounts (as user, manager and/or contributor), especially Facebook, Twitter, and Instagram, as well as experience with new media executions; knowledge and understanding of local and global digital landscape and trends ;
- Previous UNICEF, UN and/or INGO experience in a similar role is desirable ;
- Fluency in English ;
- Knowledge of the local working language of the duty station is a strong asset.
For every Child, you demonstrate…
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.
The competencies required for this post are….
View our competency framework at : UNICEF_Competencies.pdf
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
Remarks :
- Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service ;
- Only shortlisted candidates will be contacted and advance to the next stage of the selection process.