Le PAM recrute un Responsable marketing de marque, Germanie

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance

JOB TITLE:Brand Marketing Manager

TYPE OF CONTRACT:                             Jnr CST, Level III

UNIT/DIVISION:PPF

DUTY STATION (City, Country):Berlin, Germany

DURATION:11 months

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which supports start-ups and innovators in developing their ideas for zero hunger.

ShareTheMeal currently has more than 4 million users worldwide, who have shared more than 98 million meals (over US$ 48 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:

The Consultant, reporting to the Head of Marketing of ShareTheMeal, is expected to:

  1. Define OKRs for brand marketing and develop an annual marketing campaign plan, with the Head of Marketing
  2. Prepare and execute global marketing campaigns and support ongoing campaigns
    1. Devise campaign purpose, structure media plan and key deliverables
    2. Coordinate relationships with agencies (briefing, feedback, etc.) and other stakeholders to amplify results of marketing campaigns
    3. Work closely with Copywriter & Content Editor and Design to create effective assets for campaigns
    4. Take on budget ownership for marketing campaigns
    5. Research campaign-related best-practices by relevant players in the non-profit and mobile ecosystem
    6. Evaluate impact of campaigns
  3. Coordinate the development of a brand book for the ShareTheMeal initiative
    1. Work with Content and Design and other stakeholders to deliver a brand book for the ShareTheMeal initiative of WFP which works for all functions (UX, Marketing, Content)
    2. Liaise with relevant internal teams to ensure brand book is in line with overall WFP branding guidance
  4. Develop strategy for social media influencer and community management
  5. Prepare briefings for creative content development for marketing campaigns, different media channels including digital ads, TV, etc.
    1. Build relationships with production houses to create pro-bono content
    2. Turn data into ideas, test creative concepts
    3. Benchmarking and reviewing artwork performance metrics, analyzing winning trends, and determining a path for better creatives
  6. Lead a small team of at least one junior marketing consultant
  7. Prepare regular updates, evaluation and learnings on marketing activities
  8. Support other activities as required

DELIVERABLES AT THE END OF THE CONTRACT:

  • Key campaigns are prepared and executed in a timely manner and to high quality standards
  • Impact of the campaigns is measured and documented; the reports are handed over to the Head of Marketing
  • Brand book materials are prepared and finalised in line with WFP standards
  • Contributions to content and marketing activations in German

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education: Bachelor’s degree, Master’s degree is preferred
Experience: At least 3 years of relevant national or international experience in Marketing, Brand management or Communications, work experience with non-profit brand management is a strong advantage.
Knowledge & Skills:
  • Strong understanding of aesthetics in social media, product, web design and online marketing
  • Strong analytical abilities, both quantitative and qualitative; ability to produce high-quality written materials
  • Mature judgment with strong interpersonal skills
  • Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy
  • Strong time and project management skills with an ability to plan ahead, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines
  • Self-motivated and able to work with a high degree of autonomy
  • Fully committed and motivated to achieve the aims of the World Food Programme
Languages: High proficiency in written and spoken English and German required, knowledge of other UN languages is a plus

 

Terms and Conditions:

WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.

Please visit the following website for detailed information on working with WFP: http://www.wfp.org

Click on: “Our work” and “Countries” to learn more about WFP’s operations.

Please note that candidates applying for this position might also be considered for other suitable roles.

VA Reference no: 140950

Closing date: 24 March 2021

Female applicants and qualified applicants from developing countries are especially encouraged to apply.  WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

Apply here