Consultance : Girl Effect recherche un Designer graphique au Kenya.
Responsibilities Include:
- Develop an intimate understanding of our brand message and tone developed by Girl Effect’s brand development agency.
- Transform and piece together photos, texts and illustrations. Copies, vectors and images will be provided.
- Design posts in different formats; static, GIF, illustrations and motion graphics where appropriate.
- Work closely with the Create team in effectively communicating each post. This will include revising copies to fit imagery and selecting the best format in relation to the messaging.
- Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding policies.
- Immediately report any editorial or safeguarding concerns to Girl Effect’s Content Director, Africa.
- Create work that is fun, engaging, youthful and bold. The work should show an understanding of global youth trends and the vibrant youth cultures within our market.
- Mobile and user-friendly for the technical context of our user. All our content should be viewable on low-end devices. An understanding of the challenges of designing for low-bandwidth environments and low-end phones would be favorable.
- Upon acceptance of each design or concept, the graphic designer will provide GE with a packaged Adobe Illustrator/InDesign/Project file, and GE will retain all intellectual property rights.
Expected Deliverables
The consultant will provide deliverables per the scope of work. This will include the following:
- Work within brand guidelines to create layouts reinforcing GEs’ style and voice through our visual touch points.
- Designs will be grouped by topic areas and/or audiences and cater to various regions and cultural contexts in Kenya.
- Illustrates concepts by designing rough layouts of art and copy regarding arrangement, size, type, style, and related aesthetic concepts.
- Use roughsketches/layouts for discussion and coordination with the Content Team.
- Use Adobe Creative Suite to prepare aesthetic designs for clients.
- Develop an understanding of different design collaterals like social media posts, landing pages, ads, microsites, emailers, etc.
- Creating and delivering graphic designs for various platforms and media.
- Coming up with Unique ideas and Design Concepts according to the brief.
Who You Are
- 3+ years of professional visual design experience
- Deep understanding of graphic design principles, strong visual communications skills and basic knowledge of UI/UX
- Strong sense of photographic and illustrated poster design, creative storytelling, art direction, user experience, motion, and marketing and possess ideation skills that stretch across various communication media.
- You have experience in creating assets for youth brands, especially girls. Any experience in health or behavior change content is a plus.
- Ability to thrive as a collaborator/co-creator – willing to shape ideas as well as build on the ideas of others
- Good sense of typography and layout aesthetics
- Excellent working knowledge of design tools such as Photoshop, Illustrator, and Figma and a good understanding of Adobe Creative Suite
- Passionate about making a positive difference in the lives of young women and girls
- Proven ability to be flexible within a fast-paced, changing environment.
To apply for this opportunity, please submit a proposal by email with the subject line “GE Kenya Graphic Designer” [email protected] by April 18th, 2023, at 5:00 pm EAT.